How it works
One conversion system from first signal to final action.
Inbound conversion and outbound acquisition in one system, run by rules you configure and measured end to end.
- Review targeting before anything is sourced
- Qualification rules you configure
- Measured from first signal to won
Inbound leads
- Website forms
- Meta Lead Ads
- Phone calls
- Emails
- Manual entry
Find new customers
- AI search
- Public company sources
- Intent signals
- Verified contacts
- Outbound campaigns
Warm opportunities
- Qualified leads
- Active conversations
- Reactivation
- Ongoing nurture
Converted business
- Bookings
- Sales pipeline
- Team handover
- Attributed revenue
The inbound path
Turn enquiries into booked opportunities.
Every enquiry is followed up, qualified against your criteria and routed, without anyone remembering to chase.
Capture
All enquiries in one inbox, with their source.
Engage
Automated, permitted follow-up.
Qualify
Apply your rules and scoring.
Route
Book, hand over or nurture.
A rebuild of the ClientTurn workspace with sample data. Not a customer, and not a result.
The outbound path
Find and reach the right customers.
Describe your ideal customer. You approve the search plan before anything is sourced, verified or contacted.
Profile
Tell us about your business.
Search
Turn a plain-English brief into a plan.
Source
Find prospects from Companies House, business listings and company websites.
Verify
Check contact details and eligibility.
Outreach
Run controlled campaigns.
Lead
Promote engaged prospects to leads.
A rebuild of the ClientTurn workspace with sample data. Not a customer, and not a result.
Decision layer
Automation with clear boundaries.
Your rules decide what qualifies, who is contacted and when to stop. AI assists inside them and never commits on your behalf.
Qualification rules
You define what a qualified opportunity is.
- Custom questions, in your order
- Service and service-area rules
- Automatic routing on the outcome
- Explainable, repeatable outcomes
Contactability & consent
Only eligible records are contacted.
- Address and number validity
- Channel eligibility per contact
- Consent and relationship checks
- One suppression list, checked before every send
Stop conditions
Outreach stops automatically. None can be bypassed.
- Reply received
- Booking confirmed
- Opt-out or complaint
- Bounce or invalid contact
- Budget or sender-health limits
Example decision flow
Example- Reply receivedSequence stops
- Booking confirmedSequence stops
- Opt-out, bounce or complaintSuppressed
- Sender health or budget limitPaused
Measure and improve
See what works and make better decisions.
Every stage is attributed, so you see which sources produce business, not just volume, and where the journey stalls.
A rebuild of the ClientTurn workspace with sample data. Not a customer, and not a result.
Lead sources
Illustrative data- Website32%
- ClientTurn Sourcing28%
- Manual entry15%
- Reactivation12%
- Integrations10%
- Other3%
Time to first response
MedianHow long a new enquiry waits before first contact.
Campaign performance
Illustrative data| Campaign | Contacted | Replied | Booked |
|---|---|---|---|
| Ecommerce brands Q4 | 124 | 32 | 26% |
| SaaS founders | 98 | 18 | 18% |
| Professional services | 76 | 12 | 16% |
Ready to see it in action?
Turn more opportunities into real business.
Connect a source, set your questions and watch the whole path run before you pay anything.
- Quick setup
- Nothing charged for 14 days
- Cancel anytime
- Inbound and outboundOne system, one pipeline, one set of rules.
- Your criteriaQualification you configure, not a black box.
- Controls that holdStop conditions re-checked before every send.
- Measured end to endFrom first signal through to won.