Billing
Plans and what each includes
Starter, Growth, Pro and Enterprise side by side, including leads, users, SMS, WhatsApp, AI credits, reactivation and Find Leads allowances
4 min readUpdated 30 September 2026
ClientTurn has three self-serve plans you can buy online — Starter, Growth and Pro — and Enterprise, which is arranged with our sales team. Prices are in pounds sterling. Paying annually saves 15%.
Prices
| Plan | Monthly | Annual (15% off) | Best for |
|---|---|---|---|
| Starter | £99 | £1,010 | A single owner replying to every lead themselves |
| Growth | £199 | £2,030 | Businesses running Meta ads consistently |
| Pro | £399 | £4,070 | A sales team handling high lead volume |
| Enterprise | Contact sales | Contact sales | Multi-branch operations with custom requirements |
See the pricing page for the current prices and any tax wording.
Monthly allowances
| Starter | Growth | Pro | Enterprise | |
|---|---|---|---|---|
| New leads | 100 | 400 | 1,000 | Custom |
| Users | 1 | 3 | 10 | Custom |
| Included UK SMS segments | 200 | 400 | 1,000 | Custom |
| Follow-up email from your own mailbox | Unlimited | Unlimited | Unlimited | Unlimited |
| Not available | Paid add-on | Paid add-on | Paid add-on | |
| AI credits | 1,000 (about 360 replies) | 4,000 (about 1,450 replies) | 6,000 (about 2,180 replies) | 40,000 |
| Reactivation contacts | 100 | 500 | 2,500 | Custom |
The included SMS segments are sized so every new lead on the plan can get an instant first text. By default, the follow-up after that first text goes by email from your own connected mailbox, which does not use your SMS allowance. See Channel & SMS budget.
WhatsApp has no included messages on any plan. On Growth and above it is a paid add-on, with no monthly platform fee: each message is paid for in prepaid WhatsApp tokens you buy (see below).
AI use is counted in AI credits, ClientTurn's own unit. As a rough guide, 1,000 AI credits is about 360 assistant replies. That is a conservative guide (it assumes each reply includes reading the lead's message and the full conversation context), so you will often get more.
Find Leads allowances
| Starter | Growth | Pro | Enterprise | |
|---|---|---|---|---|
| Verified sourced prospects | 90 | 450 | 900 | Custom |
| Sourcing runs | 8 | 40 | 160 | Custom |
| Saved searches | 2 | 10 | 30 | Custom |
| Intent monitors | 2 | 13 | 45 | Custom |
| Sending identities | 1 | 3 | 10 | Custom |
| Outbound emails | 1,800 | 7,000 | 22,000 | Custom |
Going past an allowance
There is no overage on any plan. Nothing is ever charged beyond what your plan includes and what you have bought in advance.
For SMS, anything past your monthly allowance comes from prepaid top-up credits. WhatsApp has no allowance, so every WhatsApp message is paid in WhatsApp tokens. When the allowance and the credit (or tokens) are both used up, the send is refused rather than charged. The order is always: plan allowance, then top-up credit, then refused.
| Bundle | Price |
|---|---|
| 100 SMS credits | £24 |
| 500 SMS credits | £115 |
| 1,000 SMS credits | £220 |
| 1,000 WhatsApp tokens (Growth and above) | £20 |
| 2,000 WhatsApp tokens (Growth and above) | £40 |
| 5,000 WhatsApp tokens (Growth and above) | £100 |
One SMS credit covers one segment. A WhatsApp conversation reply or utility template uses 2 tokens (4p) and a marketing template uses 5 (10p), so 1,000 tokens covers about 500 replies or 200 marketing messages. A template whose category is unknown uses the marketing rate. Neither credit nor tokens expire. A purchase is non-refundable once any of it has been used. WhatsApp tokens have no cash value and cannot be exchanged or transferred.
Everything else stops at the allowance until the next period starts, or until you upgrade: new leads, verified prospects, sourcing runs and outreach email. You get in-app warnings before you reach a limit. See Usage and limits.
When your plan starts
When a subscription becomes active, after the trial or straight away, the workspace owner gets one welcome email: what the plan includes, the AI credit packs and WhatsApp tokens you can add (with prices), and how to buy them from Settings → Billing & Usage. It is sent once per subscription and not again on renewals or plan changes.
What every plan includes
- Meta Lead Ads and the other lead sources
- AI conversation handling
- New-lead follow-up and qualification
- Booking and handover
- Reactivation (limited on Starter)
WhatsApp is a paid add-on on Growth and above.
Related
Still stuck?
Customers can raise a ticket from the help button inside the app. Not a customer yet? Talk to us.